Monday, December 4, 2017


Noted "ideas man" and branding expert Douglas Rushkoff, perhaps best known for writing multiple bestsellers in which he coined the terms "viral media" and "social capital", is a man of many interests and talents. Among his interests are the Western esoteric tradition, and among his talents, storytelling.

Rushkoff's latest graphic novel is Aleister & Adolf, and it is competently rendered in occasionally impressive chiaroscuro by Michael Avon Oeming. It synthesizes the author's interests in a brief and breezy time-and-globe-hopping neo-noir mystery that centers on the secret symbolism of a venerable corporate logo. This is territory Rushkoff knows well.

By the time all is revealed, our reluctant investigator (and his mid-century counterpart) will have stumbled across the existence of World War II's forgotten battlefield, where Astral war was waged by crazy old men in esoteric brotherhoods wielding their ceremonially amplified wills like magickal WMD.

All in all, this book makes for fun stuff, particularly if you're intrigued by the Third Reich's obsession with occult artifacts and other such Theosophical nonsense. The fact that much of this story is based on historical fact makes it all the more compelling.

Aleister & Adolf is published by Dark Horse, and is available both in a sweet-looking hardcover edition or as an e-book over at If you're gonna buy the thing, use the link I just provided, please!

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